Sep 9 • 41M

Jenny Thai & Emily Kramer on content strategy

Recording of a recent casual, live chat for the MKT1 community with Jenny, Head of Content & Comms at Clearbit, Ex Asana

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Casual 1 on 1 chats with leaders building marketing at B2B startups
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Highlights

  • What’s content splattergy? Why should you avoid it? (2:54)

  • What’s a content altitude? (6:05)

  • Why Michelin, USPS, and Taco Bell are content marketing renegades (23:47)

  • What’s a content b-side, and why should you make them? (21:46)

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