Jenny Thai & Emily Kramer on content strategyListen now (41 min) | Recording of a recent casual, live chat for the MKT1 community with Jenny, Head of Content & Comms at Clearbit, Ex Asana
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Content as a Product Series Post 2: How to create a prioritized content roadmap that actually helps you create high-impact content.
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How to create high-impact content that solves actual problems for your audience
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Free featured job post on MKT1 Job Board - Paid Subscribers OnlyFor a free featured post on our job board for B2B marketing roles, use the code “SUBSTACK” on our MKT1 Job Board.
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SDRs should not be the default way to ramp up your GTM. They are part of a bigger GTM system, they aren’t THE system. If you have too many SDRs and not…
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Salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer.
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A simple framework for getting the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the…
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Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them…
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I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience…
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(Plus, the launch of our marketing job board.) Perceptions are a key ingredient in your brand story and marketing strategy, in fact we think defining…
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We recently hosted a panel with 4 of the best early-ish stage marketers we know. This newsletter covers what we talked about.
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How to make sure your website is your GTM source of truth & why you should just use Webflow
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