Salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer.
A simple framework for getting the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the…
Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them…
I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience…
(Plus, the launch of our marketing job board.) Perceptions are a key ingredient in your brand story and marketing strategy, in fact we think defining…
We recently hosted a panel with 4 of the best early-ish stage marketers we know. This newsletter covers what we talked about.
How to make sure your website is your GTM source of truth & why you should just use Webflow
A guide to product marketing for early-stage startups, includes: list of all product marketing responsibilities & a template to do your own audience…
Common mistakes & interview questions for early-stage SaaS marketing hiring.
We've built a handful of marketing teams, and while no two teams look the same, we've evolved this framework org chart for founders and Heads of…
From Emily Kramer & Kathleen Estreich of MKT1