What’s MKT1? Who’s MKT1? Why MKT1?

MKT1 is Emily Kramer and Kathleen Estreich. We help early-stage SaaS startups build marketing functions. MKT1 stands for marketing first or first, marketing or first marketer. It’s pronounced em-kay-tee-one.

We do four things:

  1. Advise founders on marketing strategy

  2. Mentor marketers one-on-one and through leadership programs

  3. Connect marketers with startups and each other

  4. Write about 1-3

We’ve worked at some fast-growing SaaS companies (Asana, Box, Intercom, Carta, etc.) over the last 15 years, building marketing and operations teams. We love helping marketers and founders become better marketers, and that’s what this newsletter is all about.

We were going to put this on Medium, but their new logo bummed us out (again) and everyone seems to be using Substack…so here we are.