What’s MKT1? Who’s MKT1? Why MKT1?

MKT1 is Emily Kramer and Kathleen Estreich. We help early-stage SaaS startups build marketing functions. MKT1 stands for marketing first or first, marketing or first marketer. It’s pronounced em-kay-tee-one.

We do five things:

  1. Advise founders on marketing strategy

  2. Invest in startups and help them with marketing

  3. Mentor marketer leaders one-on-one

  4. Intro marketing candidates to startups

  5. Write about 1-3

We’ve worked at some fast-growing SaaS companies (Asana, Box, Intercom, Carta, etc.) over the last 15 years, building marketing and operations teams. We’ve now worked with 50+ seed-Series B startups through MKT1. We love helping marketers and founders become better marketers, and that’s what this newsletter is all about.