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MKT1 Newsletter
Marketing advice for SaaS founders and marketers.
By Kramer & Kathleen of MKT1 · Launched a year ago
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How to organize your early-stage SaaS marketing organization
We've built a handful of marketing teams, and while no two teams look the same, we've evolved this framework org chart for founders and Heads of Marketing.
Kramer & Kathleen of MKT1
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How to organize your early-stage SaaS marketing organization
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Early-stage marketing compensation explained
Salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer.
Kramer & Kathleen of MKT1
Feb 23
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Early-stage marketing compensation explained
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Building an efficient marketing machine: the fuel & the engine
A simple framework for getting the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the…
Kramer & Kathleen of MKT1
Nov 18, 2021
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Building an efficient marketing machine: the fuel & the engine
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Crash Course in Marketing Goal Setting
Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them…
Kramer & Kathleen of MKT1
Sep 7, 2021
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Crash Course in Marketing Goal Setting
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The GACC Marketing Brief: The best framework we’ve created
I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience…
Kramer & Kathleen of MKT1
Jul 27, 2021
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The GACC Marketing Brief: The best framework we’ve created
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Perceptions: Our favorite marketing strategy exercise
(Plus, the launch of our marketing job board.) Perceptions are a key ingredient in your brand story and marketing strategy, in fact we think defining…
Kramer & Kathleen of MKT1
Jun 29, 2021
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Perceptions: Our favorite marketing strategy exercise
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What to expect in an early-ish stage marketing role
We recently hosted a panel with 4 of the best early-ish stage marketers we know. This newsletter covers what we talked about.
Kramer & Kathleen of MKT1
Jun 11, 2021
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Your website is your most important marketing asset. Here's how to build it right the 1st time.
How to make sure your website is your GTM source of truth & why you should just use Webflow
Kramer & Kathleen of MKT1
Apr 22, 2021
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Your website is your most important marketing asset. Here's how to build it right the 1st time.
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