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MKT1 Newsletter
Marketing advice for SaaS founders and marketers.
By Kramer & Kathleen of MKT1 · Hundreds of paid subscribers
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How to organize your early-stage SaaS marketing organization
We've built a handful of marketing teams, and while no two teams look the same, we've evolved this framework org chart for founders and Heads of Marketing.
Kramer & Kathleen of MKT1
37
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How to organize your early-stage SaaS marketing organization
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Content marketing ≠ blog posts
How to create high-impact content that solves actual problems for your audience
Kramer & Kathleen of MKT1
Jul 19
10
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Content marketing ≠ blog posts
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Free featured job post on MKT1 Job Board - Paid Subscribers Only
For a free featured post on our job board for B2B marketing roles, use the code “SUBSTACK” on our MKT1 Job Board.
Kramer & Kathleen of MKT1
Jun 16
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Free featured job post on MKT1 Job Board - Paid Subscribers Only
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Why you probably have the wrong ratio of SDRs to Marketers
SDRs should not be the default way to ramp up your GTM. They are part of a bigger GTM system, they aren’t THE system. If you have too many SDRs and not…
Kramer & Kathleen of MKT1
Jun 16
13
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Why you probably have the wrong ratio of SDRs to Marketers
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Early-stage marketing compensation explained
Salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer.
Kramer & Kathleen of MKT1
Feb 23
9
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Early-stage marketing compensation explained
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Building an efficient marketing machine: the fuel & the engine
A simple framework for getting the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the…
Kramer & Kathleen of MKT1
Nov 18, 2021
12
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Building an efficient marketing machine: the fuel & the engine
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Crash Course in Marketing Goal Setting
Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them…
Kramer & Kathleen of MKT1
Sep 7, 2021
10
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Crash Course in Marketing Goal Setting
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The GACC Marketing Brief: The best framework we’ve created
I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience…
Kramer & Kathleen of MKT1
Jul 27, 2021
12
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The GACC Marketing Brief: The best framework we’ve created
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