We've built a handful of marketing teams, and while no two teams look the same, we've evolved this framework org chart for founders and Heads of Marketing.
How to create high-impact content that solves actual problems for your audience
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SDRs should not be the default way to ramp up your GTM. They are part of a bigger GTM system, they aren’t THE system. If you have too many SDRs and not…
Salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer.
A simple framework for getting the mix of marketing activities correct, the right set of people on your marketing team, and high impact work out the…
Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them…
I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience…
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