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Intro to the MKT1 Method: A crash course in B2B startup marketing
New to MKT1? Start here. Long-time follower? Understand how all of our content fits together.
1
Not just ChatGPT: AI workflows & tools for marketers
Includes MKT1 AI Showcase Event Recording & Survey Results
A guide to the wedge marketing strategy
How to find your initial niche, and later expand to more audiences and use cases.
How to market “marketing” internally
Advice for educating your company on marketing and getting buy-in on your marketing work
AI workflows for marketers—and recommended tools for each
If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many times at this point. But, figuring…
How to run effective campaigns
Part 3 of 3 in Growth Marketing Strategy Series
2
How to choose the right marketing channels for your startup
Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion …
How to build your growth (marketing) strategy
Don’t pick channels & campaigns without going through these exercises
MKT1 Newsletter
MKT1 Newsletter
B2B startup marketing advice and guides from Emily Kramer & Kathleen Estreich, former marketing leaders at Asana, Box, Intercom, Carta, & Scalyr and co-founders of MKT1 Capital.
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Lessons
Lessons
Molly Graham
Elena's Growth Scoop
Elena's Growth Scoop
Elena Verna
The Menu
The Menu
Amanda Natividad

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